We use so-called Google Web Fonts on our Internet pages. These fonts are loaded from Google servers, which serve to improve the design of the website. The data processing is based on a balancing of interests, whereby our interest lies in an attractive design of the website.
The fonts in question are loaded from Google’s servers, which are usually located in the USA. The appropriate level of data protection is guaranteed by Google (list entry “Privacy Shield”).
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering) pursuant to Art. 6 para. 1 lit. f) GDPR, we use the marketing and remarketing services (in short “Google Marketing Services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”). Google is certified under the Privacy Shield Agreement and thereby provides a guarantee of compliance with European data protection law. For more information, please visit the Google LLC website in the privacy section (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google’s marketing services enable us to display ads for and on our website in a more targeted manner. Users are thus presented with ads that potentially match their interests. Remarketing” is when a user is shown ads for products that they have been interested in on other websites, for example. For these purposes, when you visit our website and other websites on which Google marketing services are active, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. This means that an individual cookie, i.e. a small file, is stored on the user’s device. The cookies can be set by various domains, including google.com, invitemedia.com, doubleclick.net, admeld.com, googleadservices.com or googlesyndication.com. This file records what content the user is interested in and which website he has visited. Furthermore, it is noted which offers the user has clicked on, which referring websites, technical information about the browser and operating system, visiting time and other information about the use of the online offer.
We use the Google advertising tool “Google-Adwords” to promote our website. Within the scope of this, we use the “Conversion Tracking” analysis service of the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”. If you have reached our website via a Google ad, a cookie will be placed on your computer. These so-called “conversion cookies” lose their validity after 30 days and are not used for your personal identification. If you visit certain pages of our website and the cookie has not yet expired, we and Google can recognize that you, as a user, clicked on one of our ads placed on Google and were redirected to our site. The information collected through the “conversion cookies” is used by Google to compile visit statistics for our site. These statistics tell us the total number of users who clicked on our ads and which pages of our site were subsequently visited by each user. However, we or others who advertise via “Google Adwords” do not receive any information with which users can be personally identified.
You can prevent the installation of “conversion cookies” by adjusting your browser settings accordingly, for example by changing your browser settings to generally disable the automatic setting of cookies or specifically block only cookies from the domain “googleadservices.com”. You can obtain the relevant data protection information from Google under the following link: https://services.google.com/sitestats/en.html.
Doubleclick Ad Exchange
This website uses the online marketing tool Doubleclick. As soon as Doubleclick Ad Exchange, a web advertising service of Google Inc, USA (“Google”), places advertisements (text ads, banners, etc.) on this website, your browser may store a cookie sent by Google Inc. or third parties. The stored information may be recorded, collected and evaluated by Google Inc. or third parties. In addition, Doubleclick Ad Exchange also uses so-called “WebBeacons” (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated (by cookie and/or WebBeacon) about your use of this website is transferred to a Google server in the USA and also stored there. Google uses the information obtained in this way to evaluate your use of Doubleclick Ad Exchange ads. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.
If IP addresses are transmitted and stored in this context, this is only done to combat and filter spam/fraud (ad impression spam and click spam).
This data is only accessible to the anti-fraud teams. The IP address will not be linked by Google with other data stored by Google.
This website may use the web analytics tools from Indeed (Indeed Ireland Operations, Ltd., 124 St. Stephen’s Green, Dublin 2, Ireland) – Conversion Tracker. In order to analyze the use of the website and Indeed.com (if applicable), certain usage data provided by your browser is collected and analyzed by Indeed. Indeed may use one or more cookies to collect this usage data. In addition, the IP address assigned to your device at that time and a browser-specific identifier will be transmitted. The IP address is used solely for session identification and geolocation (down to city level).
This website uses Matomo, an open source, self-hosted software to collect anonymous usage data for this website. The data on visitor behavior is collected to identify possible problems such as unfound pages, search engine problems or unpopular pages. As soon as the data (number of visitors who see error pages or just one page, etc.) is processed, Matomo generates reports for the website operators so that they can react.
Matomo processes the following data:
- Anonymized IP addresses by removing the last 2 bytes (i.e. 220.127.116.11 instead of 198.51.100.54)
- Pseudo-anonymised site (based on the anonymised IP address
- Date and time
- Title of the page called up
- URL of the called page
- URL of the previous page (if this is allowed)
- Screen resolution
- Local time
- Files that were clicked and downloaded
- External links
- Duration of the page setup
- Country, region, city (with low accuracy due to IP address)
- Main language of the browser
- User agent of the browser
- Interactions with forms (but not their content)
All your data can be requested from Matomo at any time. You can also request at any time that Matomo deletes all your data completely and object to the data collection by selecting DoNotTrack in your browser.
Social media online presence
We maintain online presences within social networks and platforms to be able to communicate with customers, interested parties and active users. We use social media to inform our customers about our services. The terms and conditions and the data processing guidelines depend on the respective operators of the networks when accessed.
We process the data of users only if they communicate with us within the social networks. This would be the case if users write articles on our online presences or send us messages.
Consent to newsletters
It is also possible to subscribe to an e-mail newsletter on our website to inform you about new offers. In addition to the voluntary information in the respective form, we only process your e-mail address for this purpose. However, your email address is also absolutely necessary. The processing of the data for the newsletter is based on a consent pursuant to Art. 6 para. 1 lit. a) GDPR, whereby the e-mail address must be confirmed by a so-called “double-opt-in procedure”.
In order to be able to analyze the popularity of our newsletter mailings and to optimize them, we log when e-mails are opened and links are clicked on. This usage analysis is carried out on the basis of a weighing of interests in accordance with Art. 6 Para. 1 lit f) GDPR. You can object to the processing at any time by unsubscribing from the newsletter.
We use the component CleverReach to send our newsletters. CleverReach is a service of the company CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. The data stored during the newsletter registration (e-mail address, name, IP address, date and time of your registration, if applicable) is transferred to a server of CleverReach GmbH & Co. KG in Germany and stored there. You can view the data protection regulations of the mail-order service provider on the CleverReach website.
The legal basis for the use of the mail order service provider is based on Art. 6 para. 1 lit.f) GDPR to protect our legitimate interests and a contract processing agreement according to Art. 28 para. 3 p.1 GDPR. The dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass on data to third parties. You can cancel the newsletter at any time. Alternatively, you will find a link to unsubscribe in every newsletter e-mail.
Our website incorporates YouTube videos that are stored by YouTube LLC with headquarters at 901 Cherry Avenue, San Bruno, CA 94066, USA (hereinafter YouTube) on http://www.YouTube.com and can be played directly from our website. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
By visiting the website, YouTube is informed that you have accessed the appropriate subpage of our website. This occurs regardless of whether this third party provider provides a user account through which you are logged in or whether no user account exists.
If you are logged in on YouTube, this information is associated directly with your account. If you do not want the assignment to your profile on YouTube, you must log out before activating the button. YouTube stores this data as user profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out (also for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.
For more information about the purpose and extent of data collection and processing by YouTube and Google, please visit their websites in the privacy section. There you will find further information about your rights and settings to protect your privacy.
You can object to the use of YouTube videos if you set this in our Cookie Conset Manager.
The legal basis for this processing of the data is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.
Facebook pixels / Facebook conversion tracking
On our website, Facebook Conversion Tracking, the so-called “Facebook pixel” of the social network Facebook, is used for the purpose to analyze and optimize our website. The provider of these services is Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. If you are resident in the EU, the provider of the services is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter “Facebook”).
By using the Facebook pixel, Facebook is able to identify and determine visitors to our website as a potential target group for the display of advertisements (so-called “Facebook Ads”). Therefore, we use the Facebook pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our website or who have certain characteristics (interests determined on the basis of visited websites, etc.). We transmit this information to Facebook and thereby form so-called “custom audiences”. By using the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of visitors and are not perceived as a nuisance. By using the Facebook Pixel, we can track the effectiveness of the Facebook Ads statistically and for market research purposes. We analyze whether visitors are redirected to our website after clicking on a Facebook Ad, i.e. whether a so-called “conversion” takes place.
General information on the processing of data by Facebook can be found here https://www.facebook.com/policy.php. Further information and details about the Facebook pixel can be found here: https://www.facebook.com/business/help/651294705016616. Facebook is certified under the Privacy-Shield and thus offers a guarantee to comply with the European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To control what types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions for usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, which means they apply to all devices, such as desktop computers or mobile devices.
You can object to the use of the Facebook pixel if you set this in our Cookie Conset Manager.
The legal basis for this processing of the data is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.
Use of LinkedIn
We use conversion tracking technology on our website and the retargeting feature of LinkedIn Corporation.
This technology allows visitors to this site to see personalized ads on LinkedIn. It also provides the ability to generate anonymous reports on ad performance and website interaction information. LinkedIn Insight tag is embedded in this website, which connects to the LinkedIn server when you visit this website and are logged into your LinkedIn account.
You can object to the use of the LinkedIn pixel if you set this in our cookie-conset manager.
The legal basis for this processing of data is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.
If you take part in one of our trainings or courses, we process your name and e-mail address for the purpose of planning and conducting the event.
If you have booked the event via a corresponding partner portal, the information will be made available to us by that partner portal. We will then process your data on the basis of the legal basis Art. 6 Para. 1 lit. b) GDPR.